Media Consultancy

ListenEar is the Milestone Group's media consultancy arm. The division has unparalleled experience in cross-media operations involving radio, publishing, television and internet broadcasting. One of the core strengths of the division is the knowledge and expertise in the interaction of these varying mediums and the ability to understand and maximise a client's potential in any one of these areas.

ListenEar has experienced media professionals with the ability to assist in application and corporate development. ListenEar consultants have worked on a number of successful local radio and local television licence applications. ListenEar can also assist a radio station to get the most out of its RAJAR analysis, maximising the use of this important research tool, including what lessons can be learnt and providing key pointers.

ListenEar has in depth expertise in the growing market of digital radio using both the internet and Sky delivery platforms.

ListenEar's origins stem from radio Restricted Service Licences (RSLs). These short-term (maximum 28-day) broadcasts can be used for a variety of purposes ranging from specific event coverage such as local shows and entertainment events. They are also commonly used by groups bidding for new local radio licences to market test and raise awareness in their locality.

ListenEar can offer a full “turn-key” operation from initial concept, through the planning phases to sourcing and training appropriate presenters, technical facilities, licence applications and delivery management.

The company has a state of the art mobile studio and transmission unit with digital playout system. The broadcast unit can be tailored to your marketing event with appropriate branding. The company can provide a tailored approach to the provision of your RSL from a total management package through to provision of specific elements of your broadcast.

ListenEar is also experienced in the management of the new tier of terrestrial local television licence applications and operations.

ListenEar has in-house expertise to produce one of the broadest skill bases available in the smaller broadcasting and publishing tier available in the UK.

External Website links:
Office of Communications: www.ofcom.org.uk
Commercial Radio Companies Association: www.crca.co.uk
Department for Culture, Media and Sport: www.dcms.gov.uk
Radio Advertising Bureau: www.rab.co.uk
Radio Audio Joint Audience Research: www.rajar.co.uk
Newspaper Society: www.newspapersoc.org.uk